Dr. Mark S. Granick, MD, FACS
Founder and Chairman
Mark S. Granick, MD was educated at Cornell University (BA) and Harvard Medical School (MD). His post graduate training was performed at the New England Deaconess Hospital, Harvard Surgical Service (surgery) and The Massachusetts Eye and Ear Infirmary in Boston. His plastic Surgery training was at the University of Pittsburgh. He is board certified by the American Board of Plastic Surgery and the American Board of Otolaryngology-Head and Neck Surgery.
His cv includes over 100 peer reviewed publications, more than 40 book chapters, 8 textbooks, multiple research grants, and courses and lectures throughout the world. His business experience includes Medical Director, East Coast, Sechrist Clinical Services for 5 years; Global Medical Director, Smith and Nephew Wound Care for 5 years, multiple industry expert panels and advisory committees, the Board of Directors, Waterjel Technologies Inc., a Riverside Company, and medical consultant to DMR Emerging Technologies.
Dr. Granick is an experienced educator, researcher, and clinician. He is a tenured Professor of Surgery, Chief of Plastic Surgery, and Residency Program Director at New Jersey Medical School. His current research and academic interests are in surgical wound management and telemedicine. His practice is full time academic and consists of reconstructive surgery for a Level 1 Trauma Center and a cancer center at a large university municipal hospital. Dr. Granick is a founder and co-editor-in-chief of ePlasty, a Pub Med indexed open access journal of plastic surgery. He has served as an editorial board member and reviewer for multiple other professional journals. He is the recipient of multiple awards and honors.
Dr. Matthew J. Trovato, M.D.
Founder and Chief Medical Officer
A native of New Jersey, Dr. Trovato earned his B.A. cum laude in Spanish and Latin American Studies and Biochemistry at Duke University and went on to graduate from New Jersey Medical School. He completed general and plastic and reconstructive surgery training at NJMS, hand and microsurgery subspecialization at the Buncke Clinic, facial aesthetic subspecialization under John Q. Owsley, M.D. in San Francisco, and pediatric and craniofacial subspecialization at the University of Texas Southwestern Medical Center in Dallas.
He has published original research in Plastic and Reconstructive Surgery, Annals of Plastic Surgery, the European Journal of Plastic Surgery, Microsurgery, Cutis, ePlasty, the Journal of Vascular Surgery, the Journal of Surgical Research, and the Journal of Hand Surgery, and has authored eight book chapters in aesthetic surgery, body contouring, extremity replantation, facial trauma, and facial reconstruction. In his role as Chief Medical Officer, Dr. Trovato directs applications development with iConsultMD’s corporate partners and independent firms.
Founder and Chief Technology Officer
David Stabb went to college at The Pennsylvania State University, where he graduated with dual degrees in Economics and Spanish. Following college he worked with the NLRB and the Social Security Administration. Mr. Stabb became interested in online systems as a contributing member of BIX, The Byte Information Exchange - the online component of Byte Magazine. As moderator of several interest areas, Mr. Stabb developed online work methodologies and became involved with real-time online event coverage.
This led to Mr. Stabb moving full-time into professional publishing. He became New Media director at Progressive Information Technologies where he applied highly innovative PDF techniques to medical publications, winning an award for a client for an interactive dental education PDF publication. Mr. Stabb joined Aptara, Inc., becoming the Product Manager for an online XML Editorial system used in Scientifc, Technical, and Medical Publishing. At Aptara, Mr.Stabb was instrumental in the development of the workflow and web-presence of the ASM's Eco-Sal publication, and the online peer-reviewed Plastic Surgery journal, ePlasty, where he remains the senior technical advisor. Mr. Stabb has done technical presentations for BookTech, The Society for Scholarly Publishing, and the Gilbane Shows.
Advisor, Board of Advisors
Saul Lupin specializes in business strategy to mid-size companies, especially in the areas of succession planning and mergers and acquisitions. He serves numerous clients in real estate, manufacturing, health care, wholesale/distribution, retail, professional services and telecommunications.
Mr. Lupin has been involved as founder and board member of numerous successful entrepreneurial projects, not the least of which was Advantage Bank, which was sold to Sun Bank at about 2.5 times book.
Saul has over forty years of experience in public accounting serving clients throughout New Jersey and New York. His forensic accounting and litigation services include trial testimony and pre-trial preparation and depositions. Saul’s primary functional expertise is in corporate and personal taxation.
He is the past President of the Essex County Chapter of the NJ Society of CPAs and a member of the State Society’s Healthcare Committee. He currently is an advisor to the New Jersey Entrepreneurial Forum providing advice and counsel to technology start-ups.
Saul is a graduate of Upsala College. He became a Member of the firm in 1966 and is a certified public accountant in New Jersey and New York.
Michael I. Baruch, MD
Director, PSE Management
Michael I. Baruch, MD received a premedicine/electrical engineering degree from Polytechic Institute of Brooklyn and his M.D. from Albert Einstein Medical College. He trained in Surgery at Montefiore and Jacobi Hospitals in Bronx, NY and Episcopal Hospital in Philadelphia, PA. His Plastic Surgery training was done at Boston University in Boston, MA. Dr. Baruch is Board certified in both Surgery and in Plastic Surgery. He has been the Chief of Plastic Surgery at St. Joseph’s Hospital in Paterson, NJ for the past 10 years. Dr. Baruch has been in practice for 26 years concentrating in Reconstructive Plastic Surgery including: Hand, Trauma, Burn, Breast, Skin Cancers, Wounds and Cosmetic Surgery.
Chief Executive Officer
Birger Brinck-Lund is an experienced entrepreneur specializing in start-up companies. After receiving a Master’s Degree in Educational Administration from USC, Birger served three and a half years on active duty with the U. S. Army Signal Corps. He was the Operations Officer of a telecom center, antenna farm, and an AUTODIN site, attaining the rank of Captain.
Birger returned to the private sector at AT&T’s engineering department as a training specialist later moving to Bell System’s Marketing Department in New Jersey. Prudential’s Real Estate Investment Department recruited him to head its training function. At Prudential, Birger soon headed the Mortgage Team in the Newark loan office. He became Vice President and Chief Operating Officer for Prudential’s Acquisition and Sales Group managing a $12.0 million operating budget for the Group, which was responsible for $2.0 Billion in annual sales/acquisitions.
After 12 years at Prudential, Birger started the first of a series of successful companies. As an entrepreneur, he co-founded or founded:
- a satellite teleport serving WNBC and NBC;
- an electrical contracting company, bringing sales to $3.0 million in three years;
- an engineering and architectural firm specializing in telecommunications and now solar installations;
- a right-of-way leasing company;
- ten TV stations in Oregon and Washington; and
- Advantage Bank, which was his first publicly-traded company and was sold (profitably) to Sun Bank.
Birger is a member of and has held officer positions in various volunteer and social organizations including: Patriots’ Path Council of the Boy Scouts of America, Berkeley Heights’ Rotary Club, Legatus, and the Knights of Columbus.